Marketing Innovator Joel Susel Discusses Paths To Improve Marketing Results
Dean Rotbart, a former columnist for The Wall Street Journal, conducts a Business Newsmaker interview with Joel Susel, a nationally recognized marketing innovator. Susel is currently senior vice president of Denver-based Eagle:XM, an integrated direct marketing services provider.
Joel Susel (pictured) was Dean Rotbart's live in-studio guest on Newsroom Confidential, which aired on KRLA 870-AM in LA.
As Rotbart notes, Susel is a pioneer of database marketing who has pushed the envelope in areas including so-called “Smart Marketing,” marketing automation, scientific marketing and site-based marketing.
Click To Hear Interview Now!
Joel Susel (pictured) was Dean Rotbart's live in-studio guest on Newsroom Confidential, which aired on KRLA 870-AM in LA.
As Rotbart notes, Susel is a pioneer of database marketing who has pushed the envelope in areas including so-called “Smart Marketing,” marketing automation, scientific marketing and site-based marketing.
Susel’s key contribution is helping businesses make more efficient use of their marketing dollars by targeting toward likely customers and away from those unlikely to be of value.
Click To Hear Interview Now!
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